Gwyneth Paltrow faces backlash over Israeli luxury real estate campaign

Gwyneth Paltrow is facing massive backlash after appearing in a new advertising campaign for a luxury residential project in Israel.

The Oscar-winning actress and wellness entrepreneur is the face of a campaign for 51PARK, a development in Herzliya, Israel, by Israeli real estate group Aviv Melisron. The campaign was created by the Israeli creative agency, Why Worry, and filmed in New York.

In the advertisement, Paltrow is seen promoting the development as an aspirational luxury lifestyle project, drawing comparisons to high-end park-side residences in New York City before revealing that the destination is Herzliya.

Critics online said the campaign was particularly jarring as Israel continues its assault on Gaza, where rights groups, the United Nations and several states have accused it of committing genocide.

Over 72,900 Palestinians have been killed so far since the war on Gaza began in October 2023, with Israel violating the ceasefire, signed in October, on a daily basis. Since the ceasefire was implemented, at least 970 Palestinians have been killed, and the total number of wounded is over 3,000.