Israel to spend $730m on propaganda as global image collapses over Gaza genocide

Israel is preparing to spend nearly three-quarters of a billion dollars on its propaganda apparatus, in a sign of growing alarm in Tel Aviv over its collapse in global standing following the genocide in Gaza and expanding wars across the region. According to The Jerusalem Post, Israel’s public diplomacy budget, known in Hebrew as hasbara, has risen to $730 million, more than four times the $150 million allocated the previous year. That earlier sum was itself reportedly around 20 times higher than Israel’s pre-2023 spending on such efforts.  The vast increase was included in Israel’s national budget passed in March and will be directed through the national public diplomacy directorate, which oversees efforts to shape foreign public opinion. The surge […]